Martin is a member of the hotel's marketing team. His role involves developing strategies to attract guests and boost revenue.
It can sometimes be overwhelming for him to keep track of all the relations with business customers, and the ways they're impacting availability, while also grappling with the visibility and promotion of the hotel in every season.
VIPS CloudPMS enables Sales and Marketing Managers to efficiently view availability, optimize pricing strategies, and track bookings in real-time.
The robust CRM system allows for maintaining customer profiles, tracking guest preferences, and creating personalized marketing campaigns to boost customer loyalty and repeat business.
Additionally, the integrated Meeting & Events and Planner modules provide a comprehensive overview of the hotel's offerings, giving Sales and Marketing Managers direct access to essential information.
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The hospitality sector is evolving at a rapid pace, driven by technology, changing guest expectations, and shifting market dynamics. For hotels, staying ahead of these trends is not just a way to attract guests but a vital part of building loyalty and remaining competitive in the future...
Krispijn Westerink has seen a lot of innovations come and go in the two decades he’s been in the hospitality and hotel technology business. The head of sales & partnerships at VIPS PMS also believes that the...
In the highly competitive hospitality industry, maintaining visibility across multiple booking channels is essential for a hotel’s success. A channel manager plays a critical role in any hotel’s distribution strategy, acting as the main tool for managing availability, rates, and reservations across various online platforms...
The hospitality industry is constantly evolving, and external economic pressures are a frequent disruptor. From surging energy costs and inflationary pressures to sudden hikes in VAT or supply chain shortages, hoteliers often find themselves backed into a corner where raising prices is unavoidable. These changes can lead to tough decisions, especially when it comes to communicating increases to guests who are accustomed to a particular value proposition.How do you implement necessary price increases without eroding guest satisfaction or loyalty? The answer isn’t simply to raise rates and hope for the best. It requires a thoughtful strategy that combines pricing intelligence, guest-centric value creation, brand storytelling, and operational innovation. In this article, we’ll explore multiple practical strategies to help hoteliers navigate rising costs effectively—ensuring they retain existing guests, attract new ones, and future-proof their operations.
In the ever-evolving world of the hospitality industry, hoteliers face many challenges, such as efficiently managing online distribution, upselling, and the guest journey. Traditional providers of hotel reservation systems have often struggled to keep up with technological advancements. This has led to the rise of specialized providers focusing on these specific areas. But now, it’s time for the next generation of hotel reservation systems to integrate these functions into one comprehensive solution.
